Ion Brights is an inexpensive semi permanent dye. It's around 5 bucks for a whole tube. You don't mix developer with this! It's all ready to go. The dye isn't all that creamy by itself. It's much easier to apply if you mix a bunch of conditioner in it. It will dilute it but as long as you don't see a drastic change of color in the mixing bowl, it'll pretty much be the same color. Probably start off brighter :)
I love that I could spend $15 for 3 of these tubes compared to Manic Panic's $9-$13 per jar. I ended up using a tube and a half for my whole head! This color bled out every time I washed my hair (no shampoo!) and while it didn't stain my face or fingers as badly as other dyes, it definitely stains sinks. Have a soft scrub ready or be prepared to bleach yo sinks.
I read other's experiences first and a couple of people said that you should leave this dye in for at least 3 hours. Most of these semi permanent dyes have instructions that say to leave it in for 20 minutes but NEVER do that. More is better in this case. Sometimes the color needs hours to take in and hold. Remember you could always leave veggie dyes in and wrap your hair up overnight for a wonderful bright surprise. Other times you may need a second dye session to get the results you want.
The red started off as this gorgeous dark color. In a matter of a few days it had faded on it's own. Basically it got brighter without being shampooed, wet or hanging out in the sun. In under two weeks I had that hotpink hair. Redyed the red a couple of more times and experimented with/without conditioner washes but it always faded at the same rate. It's not a completely bad thing since you still get a vibrant color, it's just not the dark red that I wanted!
I personally prefer red dyes that fade on the orangey side. So this dye gets a 3 out of 5 from me. It's still a pretty good dye for that awesome brightness and if you prefer that pinky red, then this color is for you. You'll have two colors in ONE! This may be considered a cheaper alternative to RAW's Ruby Red but this is definitely a brighter pink. I don't know if it fades anything beyond that since it stayed bright for me. I wonder if it can go pastel or peachy?
What's your favorite red dyes?
I think mine will always be Loreal's Hicolor :D